Jack Douglas ‘Rocks’

Remembering the late producer via the 50th anniversary of Aerosmith’s best LP

Aerosmith Rocks ad. (Image: eBay)

It’s a sad coincidence that legendary producer Jack Douglas left us only two days before one of his grandest accomplishments in the studio — Aerosmith’s Rocks — turns 50.

“He passed away peacefully on Monday night,” said a message from his family on the producer’s Facebook page the day after his ascension on May 11. “As many of you who follow him know, he produced great music, and lived a colorful life. We know that he touched many of your lives; we would love to hear more about that in the comments. He will be missed.”

So we really should let this golden anniversary of Rocks serve as a testament to the way by which Douglas — who was 80 at the time of his death — had mastered the ability to create a perfect sound environment conducive to rock ‘n’ roll.

“It’s the one record, of all the records that I’ve done, where every element is right and in its place,” he told Gothamist in 2016. “Every lyric, every key, every sound. Everything is right about that record, for what it is. Because it was written and conceived and recorded in the same place, in A. Wherehouse in Waltham, Mass. So we had the place where they used to rehearse. It was done in the dead of winter, and they would come in to record with nothing but a few licks…and we would develop these tunes.”

Some of Aerosmith’s best songs appear on Rocks, the group’s fourth studio album, including the galloping opening cut “Back in the Saddle,” “Last Child,” “Rats in the Cellar,” “Nobody’s Fault” and “Lick and a Promise.” With the poetic sleaze of Steven Tyler’s lyrics and the greasy arrangements fleshed out by Joe Perry, Todd Hamilton, Brad Whitford and Joey Kramer, they were aiming to outdo what they had accomplished with 1975’s Toys in the Attic and its predecessor, 1974’s Get Your Wings.

Aerosmith Rocks, Columbia Records 1976

“The only thing we were talking about a few months before Rocks was that it was going to be a real hard-rock album,” Douglas told Record World in 1976. “And we might go back to the format of the first album, which was to rock out on every tune. And again, keep it real raw. And make it as live sounding as we possibly could.”

“The most winning aspect of Rocks is that ace metal producer Jack Douglas and the band (listed as coproducers for the first time) have returned to the ear-boxing sound that made their second album, Get Your Wings, their best,” opined critic John Milward in Rolling Stone that July. “The guitar riffs and Steven Tyler‘s catlike voice fairly jump out of the speakers. This initially hides the fact that the best performances here — ‘Lick and a Promise,’ ‘Sick as a Dog’ and ‘Rats in the Cellar’ — are essentially remakes of the highlights of the relatively flat Toys in the Attic. The songs have all the band’s trademarks and while they can be accused of neither profundity nor originality, Aerosmith’s stylized hard-rock image and sound pack a high-energy punch most other heavy metal bands lack.”

Fans of Jack Douglas can look to any period in his career as a producer and engineer to remember his genius behind the boards, be it the first Cheap Trick album, John and Yoko’s Double Fantasy, Zebra’s No Tellin’ Lies, Slash’s Snakepit’s Ain’t Life Grand or Local H’s Here Comes The Zoo.

However, if you really want to experience the apex of his uncanny ear, nothing rocks harder than Rocks

 

Ron Hart

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Ron Hart

Ron Hart is the Editor-in-Chief of Rock and Roll Globe. Reach him on X @MisterTribune.

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