The Thread Shop, Sony Music Entertainment’s Merchandising Division, and Apple Corps, Ltd. come together for a Magical Mystery Tour of holiday shopping
New York City has been as much a home to The Beatles as Liverpool these past nearly 60 years.
So when The Thread Shop, Sony Music Entertainment’s Merchandising Division, and Apple Corps, Ltd. came together for a Magical Mystery Tour of the holiday shopping experience, there was no other place than NYC to open a special limited-run pop-up from December 11-22, 2019.
Offering a wide-selection of Fab Four-themed gifts, the unique retail environment immerses fans in the world of the legendary band. Sony Music’s The Thread Shop and Apple Corps, Ltd. have created the pop-up to celebrate and showcase the first wave of products available under a newly announced licensing agreement for The Beatles merchandising rights in North America.
The Beatles products will range from holiday sweaters, hats, scarves and tree ornaments to branded toys, turntables and even a Beatles pinball machine, offering shoppers fashionable and gift-worthy items for every type of Beatles fan.
Here’s all the main INFO:
The Beatles pop-up shop is located at 163 Mercer Street in New York City.
Monday to Thursday: 11:00am to 7:00pm
Friday to Saturday: 11:00am to 8:00pm
Sunday: 12:00pm to 7:00pm.
The façade of the building will be colorfully wrapped in iconic Beatles imagery, while inside the pop-up visitors will be able to experience and create photo moments from classic eras of the band’s history.
This includes an Abbey Road floor decal leading guests from the front door into the rest of the space, three album décor vignettes that incorporate merchandise and allow visitors to step inside, and a 60’s mod lounge. There will also be an arcade area, a gift wrap station, and an authentic UK phone booth.
Additionally, visitors will be able to browse a wide selection of merchandise. Beatles-branded apparel, toys and products featured in the store include: Additionally, visitors will be able to browse a wide selection of merchandise. Beatles-branded apparel, toys and products featured in the store include: Yellow Submarine Holiday Jacquard Knit Sweaters, Abbey Road 50th Anniversary Long Sleeve Tees, Help! Striped Pom Beanies, Help! Scarves, I Feel Fine/She’s A Woman Totes, Revolution/Hey Jude Yellow Tie-Die T-Shirts and Ticket To Ride / Yes It Is Crewneck Sweatshirts.
Items are available in-store while supplies last. For fans not able to make the trip to New York City, they are directing you to the Beatles’ online store for some of the cool things to be found at the shop.
But seriously, you should check this place out if you live within driving distance from Manhattan.