Gibson Garage London is Now Open to the Public

Dynamic new UK emporium coincides with announcement of special Jimmy Page Signature guitar series

February 24, 2024February 25, 2024 Ron Hart 0 Comments Brian May, England, Gibson, Gibson Garage London, Gibson Guitars, guitar, Jimmy Page, London, Tony Iommi

Jimmy Page and his Gibson Les Paul (Image: Ross Halfin)

Today, the Gibson Garage London opened its doors to the public.

Located at 61-62 Eastcastle St just off Oxford Street in London, UK, the massive guitar emporium follows the opening of the Gibson Garage in Nashville, TN, offering music fans across the pond the quintessential guitar experience while showcasing the exceptional span of Gibson’s 130-year history.

Gibson London Garage main room (Image: Gibson)

The opening in London was celebrated on February 22nd with a very special event that featured appearances by such six-string icons as Tony Iommi, Brian May and Jimmy Page, whose trademark 1971 Gibson EDS-1275 double neck electric model is being reissued as part of an ongoing signature guitar series in partnership with the Led Zeppelin axe master.

“Jimmy Page deserves a very important chapter in the history of Gibson,” said Cesar Gueikian, President, and CEO of Gibson, in a public statement. “We think of Jimmy as an ambassador emeritus of guitars and a music trailblazer in the birth and evolution of rock! In many ways, Jimmy is responsible for the success, continued innovation, and evolution of post-Golden-Era Gibson. We are grateful for Jimmy’s trust in the Gibson team, and we look forward to paying tribute to him by bringing this epic collaboration to life.”

“When I met with Cesar and he explained what the future of Gibson looked like, I knew I needed to be involved,” adds Page. “There is a spirit in the place; after seeing the people working at the factories and getting a connection with them, I knew that picking up that Les Paul Custom and the Doubleneck all those years ago was certainly the right decision.”

Gibson Garage London Custom Murphy Lab area (Image: Gibson)

What’s really cool is at Gibson Garage London, you can actually take a Page EDS-1275 off the rack, plug in and play along with over 300 other electric and acoustic guitars from such brand names as Gibson, Gibson Custom, Gibson Acoustic, Epiphone and Kramer across 4,500 square feet of retail space.

There’s also an in-house customization hub called the Gibson Custom Shop Murphy Lab, where musicians can design their own Made-to-Measure guitar unique to their own specifications. The special acoustic room boasts one of the largest displays of acoustic guitars in the United Kingdom, while the enormous display of Gibson apparel, accessories, gear and gift items ensures no self-respecting guitar head will walk out the door empty handed.

Gibson Garage London acoustic room (Image: Gibson)⁰⁹90099

“It’s really great that Gibson has chosen London to create a new Gibson Garage,” notes Iommi at the kickoff event. “It’s not your average guitar shop – it’s a place where musicians can go to get inspired. Whatever style of player you may be there’s such a wide variety of guitars to choose from. Enjoy!”

“The new Gibson Garage London will be just what we all used to dream a guitar shop should be,” adds May, “a place where a young player can feel welcome and mix with the finest instruments, amps, and ancillary gear-and NOT be told to keep their hands to themselves! It’s a new era in Rock – and the Twang is still the Thang!”

To get more information about Gibson Garage London and to take a virtual 3D tour of the facilities, click here.